What does ISO actually mean for your business?

If you are an entrepreneur or manager leading your own business, you’ve certainly heard of the ISO standards. Your competition probably already has them, and you have been advised that you should also align with the new regulations.

But perhaps no one has ever explained to you what their origin is, and why they are so important in developing your business as well as the real benefits they bring.

I would like to answer these questions because, first of all, I want you to know what services you are investing in when you decide to get these certifications. Your choice should be a conscious, strategic one, not just to fulfill certain obligations or conditions.

In addition, I will help you understand the value of the service, from which you can successfully extract all your benefits,  during the implementation of these standardization systems.

Who, however, sets these standards?

The International Organization for Standardization (ISO) is a non-governmental organization with the Central Bureau in Geneva, Switzerland. It includes an entire network of national institutes from 157 countries, among which Romania is a member. The entire system is coordinated by the Swiss headquarters. Its position as an institution is between the two sectors of activity, both public and private.

This is due to its composition, which includes representatives of both national governments and members belonging exclusively to the private sector. This strategic position creates a beneficial link between the two sectors. Especially when looking for solutions that meet both the requirements of business activities and also serve the needs of society.

Why invest in international standardization if my business is local?

The idea of ​​standardization has been naturally born out of the needs of consumers, among which we also count ourselves, service providers or product creators.

Is it right that we immediately notice when a purchased service or product is of poor quality,  material, process, or presentation?

Or that we have information at a click away, and now our landmarks are not only just local/national markets, but international ones?

So, to eliminate mistakes, improve quality and maintain it in all aspects of a service or product, a series of rules, coordinates, and features have been made to create a standard.

This standard acts as a filter for most products and services in a particular industry sector and will ensure that they are aligned with our consumer needs and requirements.

Standardization is not only decided at a country level. It extends through consensual understandings among national representatives of the economic pillars involved – suppliers, users, government regulators and other interested groups, as well as consumers.

They all form an authority and approve the application of the established criteria, regarding the classification of materials, manufacture, and supply of products, testing, and analysis, terminology and provision of services.

In conclusion, the International Standards manage to define a benchmark for all businesses in an industry. By meeting the needs of the consumer market, it creates a common language between us as service providers and our customers.

As long as we meet the expectations of our customers, but also ours, we build a safe and trustworthy bridge on which we can meet successfully in the middle. Moreover, your business, which now enjoys a local/national market, will be able to easily enter any international market. The strong guarantee element will be the ISO certification.

What do you think about ISO standardization and certification?

I’d love to know if you’re more interested.

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